Kiddzz Indoor playzone at Kaman Bazar, Khammam

"Screen Time" – A Growing Concern for Generation Alpha

One of the most pressing concerns facing today's young children—Generation Alpha (born between 2013 and 2025)—is the increasing amount of screen time in their daily lives. Raised in a digital age dominated by smartphones, tablets, smart TVs, and other iGadgets, these children are more connected than any generation before them. However, this constant exposure to screens comes with significant consequences.

Excessive screen time at an early age has been associated with a range of physical, emotional, and cognitive challenges, including:

• Reduced social interaction: With more time spent in front of screens and less in face-to-face play, children are missing vital opportunities to build social and communication skills.

• Sleep disturbances: The blue light emitted by screens can disrupt natural sleep cycles, leading to insomnia or poor-quality sleep, which directly affects a child’s mood and ability to learn.

• Postural problems: Prolonged device use can lead to chronic neck and back pain, often referred to as “tech neck,” due to poor sitting posture and lack of physical movement.

• Mental health issues: A growing body of research links high screen time to increased rates of anxiety, depression, and behavioral challenges in children.

• Academic decline: Overexposure to screens may impair cognitive development, leading to lower test scores, reduced attention spans, and even a decline in overall IQ.

As digital media continues to dominate the lives of children, it becomes increasingly important to create balanced environments that encourage physical activity, imaginative play, and real-world social engagement. Facilities like “Krazzy Kidzz” aim to combat the negative impacts of excessive screen time by offering an exciting, safe, and interactive space where children can play, learn, and grow—away from screens and in the real world.